To the individual or team that has worked across organisational boundaries to develop new and effective services to help people living with mental health problems in their community, including perinatal mental health care during pregnancy, birth and the postnatal period.

This could be through:

• developing new and effective kinds of services for those experiencing or at risk of crisis;
• working with local partners to put in place effective prevention strategies that promote better mental health or perinatal mental health care; or
• working with their communities to address stigma and help design services for those who are hardest to reach, reducing health inequalities.